A Superbrand is instantly recognisable to its intended target audience and it has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages and benefits over its competitors which they want and recognise. A Superbrand remains true to itself, but at the same time is flexible enough to adapt to changing environments without losing sight of what is at its core.
A Superbrand must represent :
Quality, Reliability and Distinction
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thera.seow@gmail.com OR 017 - 666 3391
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